Choosing a church today isn’t merely about finding a community to learn and live out the Christian faith. It’s about “church shopping” to find the congregation that best expresses my identity. This drives Christian leaders to differentiate their church by providing more of the features and services people want.

After all, in a consumer culture the customer, not Christ, is king.

via Leader’s Insight: From Christ’s Church to iChurch | LeadershipJournal.net.